Gutsy
Gutsy is an online magazine designed and built for Activia (Danone) the platform was constructed to be a super digestible inspirational content experience, designed to inspire product makers and marketers at Danone.
The Site is focused on the Topic of Gut health and probiotic products. I designed the site with the intention of it being viewed
on desktop, tablet and mobile, and with the added feature of being updated every quarter with new content.
Creating a robust wireframe mockup first helped hugely with the User experience journey and working with a team
Of copywriters and developers, we managed to create the entire site within 10 days. The client was able to start using the site immediately to come up with new probiotic concepts and protoypes products.