The ‘did you know?’ series was a marketing campaign to drive client engagement and to help with recruitment.
The objective was to breakdown all the complicated marketing reports and strategy documents that are produced all over kantar and to distil them in to their core messages.
The design was to be used in multiple ways, posters, social media posts, email banners and in presentations. This meant the design had to have a language that could be understood and recognised across multiple elements. Working within the kantar brand guidelines allowed us to make it feel on brand, but using some powerful associative imagery to bring the points to live really made this campaign sing.